The Graduate Certificate in Marketing is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. The course is also an entry point if you are considering higher postgraduate qualifications in the future.
In this course you will learn about the principles of marketing management, buyer behaviour and marketing communications. You will have the opportunity to undertake a hands-on marketing research project and learn how relevant date can be used to guide marketing decisions.
The concepts introduced in the course are highly applicable to the achievement of practical marketing goals in the contemporary global business environment.
Australian & NZ Students
A bachelor degree or equivalent, or at least five years’ relevant professional or managerial work experience.
Minimum English language entry requirements:
IELTS ACADEMIC (INTERNATIONAL ENGLISH LANGUAGE TESTING SYSTEM)
YEAR 1 SEMESTER 1
Buyer Behaviour and Analysis
International Marketing for Managers
Marketing Intelligence and Research
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