S P Jain School of Global Management

Master of Global Business. Contemporary Marketing Management (CMM) Specialization. Máster en Negocios Globales - Dirección de Marketing Contemporáneo

S P Jain School of Global Management
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  • Imparte:
  • Modalidad:
    Presencial en Singapur
  • Precio:
    147,130 AED 39,765 USD
  • Comienzo:
    Mayo 2017
  • Lugar:
  • Duración:
    53 Créditos
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Master of Global Business. Contemporary Marketing Management (CMM) Specialization


Contemporary Marketing Management (CMM) specialisation offers students a leading-edge curriculum that prepares them for rewarding marketing careers. This specialisation gives students insights into the best marketing practices over a range of areas including consumer behavior, marketing research, brand management, offering portfolios, customer culture theory, and digital interactive marketing.

In today’s complex and competitive market, the success of an organization, its people and its products depends largely on marketing. From understanding the needs of customers to creating product awareness, from sustaining customer interest to building brand name recognition, marketing has evolved into a critical success factor for organizations. One has to know well about the existing market, the main market players, product knowledge, the customers’ demands, etc. in order to develop long-term marketing relationships.


As this is a post-graduate program, Master’s degree, you must already be a university graduate to apply. Candidates who do not have their final year results may apply to the program but S P Jain can only make a conditional offer.

The candidate must have 0-3 years of work experience. 


Accounting for Decision Making
Managerial Economics
Quantitative & Research Techniques
Marketing Management
Organisational Behaviour
Operations and Supply Chain Management
Global Business Environment
Decision Making
Company Research Project
Marketing Management
Human Resource Management
Corporate Finance
Operations and Supply Chain Management
Global Business Strategy
IT in Management
Company Research Project
Global Business Environment 2
Company Research Project


Marketing Research

Consumer Behaviour

Product and Services Management

Sales and Channel Management

Brand Management


Integrated Marketing Communications, Marketing Audit and Evaluation


S P Jain´s Master of Global Business program is centred on creating effective global business leaders. The program thus emphasizes:

Decision-making: The curriculum comprises management tools & techniques used to sharpen the ability of the students to make effective decisions; decision-making being the lifeblood of any business.

Global exposure: Students study four months each at S P Jain’s campuses in Dubai, Singapore and Sydney, facilitating multinational exposure, critical in today’s global business environment. The internship can be pursued in any geography.

Passport to Excellence (P2E) program: The P2E program focuses on enhancing the personality, communication and leadership skills, and creativity of its students. This program runs parallel to the academic curriculum and is mandatory for all students.
The academic component of the Master of Global Business (MGB) program takes places over one year and is divided into two semesters.

Students are required to complete 40 credits.

After completing the academic component, students are also required to complete a four-month internship.

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