S P Jain School of Global Management

Master of Global Business. Contemporary Marketing Management (CMM) Specialization. Máster en Negocios Globales - Dirección de Marketing Contemporáneo

S P Jain School of Global Management
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  • Imparte:
  • Modalidad:
    Presencial en Dubai
  • Precio:
    147,130 AED 39,765 USD
  • Comienzo:
    Septiembre 2017
  • Lugar:
    Dubai
    Emiratos Árabes Unidos
  • Duración:
    53 Créditos
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Master of Global Business. Contemporary Marketing Management (CMM) Specialization
  • Otras Convocatorias:

    Presentación

    Contemporary Marketing Management (CMM) specialisation offers students a leading-edge curriculum that prepares them for rewarding marketing careers. This specialisation gives students insights into the best marketing practices over a range of areas including consumer behavior, marketing research, brand management, offering portfolios, customer culture theory, and digital interactive marketing.

    In today’s complex and competitive market, the success of an organization, its people and its products depends largely on marketing. From understanding the needs of customers to creating product awareness, from sustaining customer interest to building brand name recognition, marketing has evolved into a critical success factor for organizations. One has to know well about the existing market, the main market players, product knowledge, the customers’ demands, etc. in order to develop long-term marketing relationships.

    Requisitos

    As this is a post-graduate program, Master’s degree, you must already be a university graduate to apply. Candidates who do not have their final year results may apply to the program but S P Jain can only make a conditional offer.

    The candidate must have 0-3 years of work experience. 

    Programa

    Accounting for Decision Making
    Managerial Economics
    Quantitative & Research Techniques
    Marketing Management
    Organisational Behaviour
    Operations and Supply Chain Management
    Global Business Environment
    Decision Making
    Company Research Project
    Marketing Management
    Human Resource Management
    Corporate Finance
    Operations and Supply Chain Management
    Global Business Strategy
    IT in Management
    Electives
    Company Research Project
    Electives
    Global Business Environment 2
    Company Research Project
    Internship

    Specialization:

    Marketing Research

    Consumer Behaviour

    Product and Services Management

    Sales and Channel Management

    Brand Management

    e-Marketing

    Integrated Marketing Communications, Marketing Audit and Evaluation

    Competencias

    S P Jain´s Master of Global Business program is centred on creating effective global business leaders. The program thus emphasizes:

    Decision-making: The curriculum comprises management tools & techniques used to sharpen the ability of the students to make effective decisions; decision-making being the lifeblood of any business.

    Global exposure: Students study four months each at S P Jain’s campuses in Dubai, Singapore and Sydney, facilitating multinational exposure, critical in today’s global business environment. The internship can be pursued in any geography.

    Passport to Excellence (P2E) program: The P2E program focuses on enhancing the personality, communication and leadership skills, and creativity of its students. This program runs parallel to the academic curriculum and is mandatory for all students.
    The academic component of the Master of Global Business (MGB) program takes places over one year and is divided into two semesters.

    Students are required to complete 40 credits.

    After completing the academic component, students are also required to complete a four-month internship.

    Publicidad

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