S P Jain School of Global Management

Global MBA. Contemporary Marketing Management (CMM) Specialization. Máster MBA Global. - Dirección de Marketing Contemporáneo

S P Jain School of Global Management
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  • Imparte:
  • Modalidad:
    Presencial en Singapur
  • Precio:
    178,230 AED 48,165 USD
  • Comienzo:
    Septiembre 2017
  • Lugar:
    Singapur
    Singapur
  • Duración:
    1 Año
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Global MBA. Contemporary Marketing Management (CMM) Specialization
  • Otras Convocatorias:

    Presentación

    S P Jain’s Global MBA specialization in Marketing is both relevant and cutting-edge. We acknowledge the fact that companies today are market driven and customer-centric. One needs to be at the top of the world to succeed in the industry and thus our program is uniquely tailored to help students develop the cognitive and analytical skills today’s market demands. The Marketing specialization offers students a balanced curriculum comprising marketing-related courses like e-marketing, marketing research, consumer behavior, product & services management, channel management, brand management and integrated marketing communications. Through direct exposure to cutting-edge marketing thought, practices and trends, S P Jain prepares its graduates for rewarding careers in marketing.

    With campus locations in not one, but three of the world’s leading economies – Dubai, Singapore and Sydney – marketing graduates at S P Jain enjoy unparalleled opportunities to learn and experience the finer nuances of cross-cultural marketing.

    Requisitos

    As this is a post-graduate program, Master’s degree, the candidate must already be a university graduate to apply. Preference is given to those with additional relevant post-graduate qualifications.
    The candidate must have a minimum of three years of full time work experience.

    Objetivos

    A focus on decision-making.
    Emphasis on communication, leadership, and personality development.
    A classroom akin to a discussion laboratory for discovery-based learning.
    Applications-based assignments.
    A portfolio program that enables students to showcase their competencies to prospective employers.
    Expectation of professionalism and ethics (behavioral) through the course of the program.
    To fulfill the requirements of the Global MBA degree, students complete 46 credits in one year, with more than 800 hours dedicated to classroom interaction. Students spend 5 days per week, 4 hours per day in class. They dedicate at least 4.5 additional hours a week to three Passport to Excellence small-group workshops of 1.5 hours each. 

    Textbook learning is balanced with a more engaged (performance-enhanced) learning environment. The residential nature of the program enables students to pursue self-directed learning and to reflect upon the content of lectures and associated readings.

    Programa

    Core Subjects

    Financial Accounting for Decision Making
    Managerial Economics
    Quantitative Techniques
    Research Methodology
    Operations Management
    Monetary and Fiscal Policy
    Marketing Management 1
    Interpersonal and Organizational Dynamics
    Management Accounting
    Leadership Skills
    Global Business Environment 1

    Core Subjects
    Financial Accounting for Decision Making
    Marketing Management
    Human Resource Management
    Corporate Finance
    Supply Chain Management
    Global Business Strategy
    International Business
    Entrepreneurship
    Electives
    Applied Research Project

    Electives:
    Global Business Environment
    Action Learning Program

    Specialization:
    Marketing Research

    Consumer Behavior

    Sales and Channel Management

    Integrated Marketing Communications

    Markstrat

    Online Marketing

    Strategic Marketing

    Brand Management

    B2B marketing

    Marketing Audit and Evaluation

    Services Marketing Management

    Product Marketing and Management

    Global Retail Strategy

    Salidas profesionales

    S P Jain maintains a dedicated team of corporate professionals who work relentlessly to help students obtain positions upon graduation. The school has seven multinational Career Services offices in Mumbai, Delhi, Bangalore, Dubai, Singapore, Shanghai, and Sydney. The Career Services department corresponds and networks with various companies locally and overseas to determine market needs and build relations with organizations where students can be placed following graduation. We expect our graduates to land positions upon graduation, and we have a 100% placement record (despite the economic downturn!).

    Leading tier-1 companies located in Singapore, Malaysia, China, Vietnam, Thailand, India, the U.A.E., Kuwait, Bahrain, Oman, Qatar, Saudi Arabia, and Senegal (to name just a few) have shown interest in recruiting from the talent pool at S P Jain and in offering graduates challenging opportunities.

    Publicidad

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