The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.
This truly unique programme will be managed with the help of Mark Raison, a leading European expert in creativity, who will serve as Scientific Director.
Eligible applicants must hold one of the following:
– a master’s degree (four or five years of study)
– a post-graduate degree
– a bachelor’s degree followed by one to three years of work experience
– another degree equivalent to the above (please consult us for more information)
e are looking for postgraduate students with:
an open mind, loving new approaches to life and culture
a solid motivation, not afraid of working day and night, as a true professional
a flexible intelligence, being able to think strategically while having a strong sense of “down to earth” implementation
The Advanced Master in Creativity & Marketing will teach you how to understand and master the creative process.
You will discover totally new marketing approaches which break free from the traditional models, as well as how creative industries create, manage and control markets. You will also learn how to become a ‘day-to-day idea generator’. By the end of the programme you will be able to:
understand the creative process and apply it in a number of marketing situations
create and design innovative and attractive concepts that are adapted to new market conditions
use new marketing tools suited to new business dynamics
start a career in innovative businesses, communication agencies, new media companies, etc.
Strategic Marketing Boot Camp
Creativity & Innovation Workshop
Business & Marketing Models
Managing the Future
International Marketing Program
Career Development Path
Consumer Behaviour Marketing
Marketing Data Science
Sell Your Crazy Ideas
Outperforming Marketing Campaigns
Digital Marketing Communication
Marketing Analytics, SEO & SEA
Content Marketing & Publishing
This Advanced Master has been designed with Industry experts and associations in order to fit with their demands. You will become Smart Creatives (also referred as Creative Leaders) for the very demanding job market! Graduates who combine technical knowledge, business expertise and creativity.
After graduation, you will be able to seize job opportunities such as:
strategic planner or an account executive in communication agency or media house;
product, brand or advertising manager for a leading brand;
founder of your own start-up in marketing or communication services;
Marketing specialist in a consulting company.
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