IESEG School of Management

Master in Digital Marketing & CRM (Relaciones con Clientes)

IESEG School of Management
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  • Imparte:
  • Modalidad:
    Presencial en Lille
  • Precio:
    12.000 €
  • Comienzo:
    Septiembre 2015
  • Lugar:
    Lille campus
    Lille
    Francia
  • Duración:
    90 ECTS

Requisitos

Admission requirements include:
• Bachelor’s degree in a business related areas or engineering from a recognised university
• English Proficiency test score: IELTS (6.5), TOEFL (85 IBT), TOEIC (795). Native English speakers or students whose Bachelor degree is taught in English may request exemption.

Programa

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Salidas profesionales

Digital Marketing Manager, Brand Manager, Web-Marketing Manager, CRM and e-CRM Manager, Traffic Manager

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