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Imparte
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ESERP Business School
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Precio
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4.000,00 €
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Fechas
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Consultar
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Lugar
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Se imparte en
Barcelona.
Dirección :
Girona, 24.
08010
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Tipo de master
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Presencial en Barcelona
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Titulación:
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Máster en Administración de Empresas Deportivas (CAMILO JOSÉ CELA UNIVERSITY) and private title by ESERP
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Comentario:
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Through the teaching, all performed by high qualified business experts, we get to prepare the student with the tools and necessary knowledge to take decisions in the enterprise, organization, business environment, while analyzing: markets globalization, operations quality systems, projects budget organization, sociological variables, strategic planning and productivity analysis, as well as the ethical principles that should be supported in any enterprise by its directors.
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Programa:
The Marketing Management in the company: organization.
Product Manager: policies design and implementation and Marketing Plan.
Products Strategy and Brand Positioning: globalization and decision making.
Competitive Analysis.
Sales Forecasts: -Forenet- (System Specialized in Business Forecasts) Evaluation of the Innovative Products demand.
Market Research.
Product quality, logistics and distribution.
Trade Fairs, Conventions and Congresses.
Customer Marketing: techniques to attract more customers and Customer Loyalty.
Possible scenarios to enter the market.
Marketing in Industrial Companies and Service Companies.
Optimization of product margins. Price Policy.
Determining Global Commercial Budgets.
Profits Maximization.
Strategic External Analysis: new markets, control of new distribution channels.
Analysis of the Consumer’s Behaviour.
Technological Innovation applied to Marketing.
Branding: managing the brand value. Strategy of brand portfolio.
Markets internationalization and globalization.
Social Responsibility Marketing: strategies.
Balance Scorecard: strategies design for the business management.
Business Game: managerial and executive business simulation.
Final Project: Strategic Business Plan.
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ESERP Business School
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ESERP Business School -Fundación Universitaria- es una de las tres instituciones con experiencia y prestigio reconocidos, tanto en el ámbito nacional, como en el internacional, implantadas con éxito en MADRID y BARCELONA.
Única Business School en ESPAÑA con plataforma tecnológica para sus programas y con la exclusividad para la formación en Barcelona y Madrid de www.programanegocios.com, primer centro de Coaching para la formación directiva.
Cuenta como Partners con las principales multinacionales internacionales (Ver www.eserp.com).
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- Más masters de ESERP Business School
Masters impartidos por las sedes:
- Barcelona, ESERP Business School
- Madrid, ESERP Business School - Madrid
- On line, ESERP Business School On Line
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