| Objetivos |
To provide the student the best tools, knowledge and abilities in order to succeed at executive level in the general business arena.
To show you how to make the beneficial decisions for your business, and how to manage your team, through an accurate analysis of the market, operating systems, budget management, strategic planning and productivity.
To effectively teach you the ethical principles required of an executive in this field.
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| Programa |
1. Business Policy and Business Administration. Strategy.
2. Strategies and Policies of Marketing Management.
3. Economic Control and optimization of results.
4. Production Management, Operations, Logistics and Quality Control.
5. Commercial Management: organization of commercial networks.
6. Managerial Skills: Coaching, Empowerment, Leadership and Organization.
7. Economic Analysis of Managerial Decisions.
8. Financial Management: Management, Strategy and Value Creation.
9. Company Assesments: mergers, procurement, joint-venture.
10. Globalization and Internationalization of Markets. Analysis.
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11. Managerial Ethics and Social Corporate Responsibility.
12. Branding: The Management of the Value of a Brand (Know-How).
13. The social agents: Union and Employee Head Offices. Cooperation and resolution of
labour conflicts.
14. Judicial and fiscal treatment of the managerial activities.
15. Technological Innovation in the companies. Management of global knowledege.
16. Balance Scorecard: strategies design for management.
17. Final Project: Strategic Business Plan. |
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