MBA - International Marketing - MBA en Marketing Internacional
-
Online
The one-year, part-time Master´s programme offers:
theories, frameworks and tools necessary to develop and implement innovative, value-added marketing solutions that maintain superior customer satisfaction.
experiential learning by utilizing a full range of teaching and learning approaches, including lectures, seminars, published and "live" case studies, site visits and applied projects.
an understanding of the influence of environmental changes on consumption behaviour and how to overcome these challenges.
an opportunity to benchmark your own practices against the best and elevate your organisation to the next level.
Applicants should possess:
a strong Bachelor´s degree, or equivalent
minimum of two years´ or more of full-time work experience
a GMAT score (NTU DI code is V24-ZV-13). This may be waived if the applicant has more than 5 years of work experience.
proficiency in English
CORE COURSES
Asian Consumer Insight
Creativity and Design
Consumer Behaviour
Strategic Marketing Management
Qualitative Research Methods
Quantitative Research Methods
ELECTIVES:
Retailing in Asia
Marketing in Emerging Economies
Service Marketing in Asia
Ethnography
Business Analytics
Neuromarketing
Branding in Asia
Managing Media in Asia