Neoma Business School

Master of Science in Marketing Intelligence and Innovation - Inteligencia e Innovación de Marketing

Neoma Business School
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  • Imparte:
  • Modalidad:
    Presencial en Reims
  • Precio:
    13.010 €
  • Comienzo:
    Septiembre 2015
  • Lugar:
    1 Rue du Maréchal Juin
    Reims 76825
    Francia
  • Idioma:
    El Master se imparte en Francés
  • Titulación:
    Master of Science in Marketing Intelligence and Innovation

Presentación

The Master of Science in Marketing Intelligence and Innovation offers advanced Marketing training, more particularly in the sector of large retail. The programme is delivered both by our expert professors and by our partner firms (L´Oréal, Nestlé, Unilever, Nielsen.), guaranteeing a genuinely professional course.
It will train you for new positions linked to canvassing and innovation, bringing the brand in line with corporate strategy, relationship marketing and digital marketing.
The programme is made up of a common core in Marketing that includes emerging notions such as Design Thinking, followed by a specialisation: Brand Management in a Digital World or Shopper Marketing.
The long-term project running through the programme develops innovation in partnership with a different company each year, the engineering school ESI-Reims and a packaging agency. This project puts into practice the different courses followed throughout the curriculum.

Requisitos

4/5 year higher education diploma with or without professional experience

Objetivos

To give you a specialised diploma in Retail Marketing
To inform you about the very latest innovations in Marketing
To train you to work now and in the future
To prepare you for professional life through active learning

Programa

Marketing Intelligence:
• Consumer insight (consumer and behavioural trends, Consumer Culture Theory, tools and methods,
netnography
• Quantitative and qualitative studies
• Nielsen Panels

Marketing Strategy:
• Markstrat

Marketing and Innovation:
• Innovate differently with Design Thinking
o Innovation Policy and Process
o The Design Thinking Process
o Marketing Studies applied to Innovation
o Ethics, Sustainable Development and Innovation
• Brand Management
o Brand Capital/Semiology and Brand Capital
o Brand Development
o Local Application of Global Brands
o Brand Portfolio Management
o Brand Creation
o Brands and Packaging
o Brands and the Law
o Brand Financial Performance
• Retail Management
o Cross-channel Retailing
o Introduction to Category Management
o Introduction to Merchandising

The Innovation Project
This project, which provides the programme with a genuine backbone, enables the students to learn through
action throughout the programme. In partnership with a company from the large retail sector and student
engineers from ESI Reims, you will design the packaging for a real product.

A Choice of Specialisations:
• Shopper Marketing :
o Industry/Commerce Relations
 Cross-channel sales Strategy
 Category management
 Merchandising
o Customer Relations
 Customer Relations Management
 Multi-channel experience
 Experiential Marketing at the sales outlet
 Trade and Sales Promotions
• Brand Management in a Digital World
o Digital Challenges for the Brand
 Brand Development using Digitalisation
 Brand Strategy
o The Place of Digitalisation in Integrated Marketing
 Social Networks/Community Management

Salidas profesionales

Jobs for both Specialisations:
Product Manager
Innovation Project Manager
Marketing Studies Manager/ Studies Manager
Sector Manager
Jobs for the Specialisation in Shopper Marketing:
Category manager
Trade Marketing Manager
E-commerce Product Manager
CRM Project Manager
Customer Loyalty Manager
Jobs for the Specialisation in Brand Management in a Digital World:
Web-marketing Manager
Community Manager
Web Product Manager
Digital Marketing Project Manager

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