Neoma Business School

Master of Science in Marketing French Excellence

Neoma Business School
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  • Imparte:
  • Modalidad:
    Presencial en Rouen
  • Precio:
    13.010 €
  • Comienzo:
    Octubre 2015
  • Lugar:
    Rouen
    Francia
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Master of Science in Marketing French Excellence

Presentación

The pursuit of excellence in an aggressively competitive international environment is the common goal and challenge faced by business school graduates around the world. In an increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political and cultural differentiation. France occupies a unique position, excelling in cultural diversity, scientific endeavor, hospitality, and business acumen.
The M.Sc. in Marketing French Excellence provides the specialist tools and techniques to maximise these strengths on the world stage, and is intended for students interested in working for a French business, nationally or internationally, and for those seeking to acquire the skills and know-how applicable to the strategic development ambitions within developing economies.

Requisitos

Bac+4, Bachelor degree or equivalent
Bac + 3, 3 year bachelor degree or equivalent for the 2 years programme (Pre-master + M.Sc.)

Objetivos

In an increasingly complex and competitive global environment, graduates from the programme will have acquired the knowledge to make an informed choice, as they enter the professional world of international marketing, together with the skills and understanding to maximize commercial and personal opportunities throughout their careers.

Programa

SEMESTER 1 – October to December, Fundamentals of Management

• Marketing Research and Consumer Insight: Elaborating and implementing research design. Analyzing and using qualitative marketing data in an operational way in order to better understand consumers’ attitudes and behaviors
• Operational Marketing: Mastering the fundamental operational marketing tools, theories, and knowledge required for successful planning and execution of effective marketing activities
• International Strategic Marketing: Building a comprehensive marketing analysis framework, including
• the global environment, culture, customer and competitor analysis, making choices about market selection and learning to integrate the different variables of the mix within an overall international strategic approach.
• Quantitative Tools for Marketing: Using quantitative information as an essential element in marketing decision making. Understanding and interpreting key marketing statements within the business.
• Brand Management: Understanding how brand marketing works and examining the actions and responsibilities of the marketing team, in maximizing the potential of the precious brands under their control.

SEMESTER 2 – January to May, French Marketing

• Consumer behavior: Motivation and the buying process from a French sociocultural perspective
• Market intelligence: Mastering and implementing sophisticated research techniques related to data collection and analysis, to address complex marketing problems with the most appropriate methodology
• Luxury marketing: Learning the tools and techniques which maintain France’s position as a global leader in the luxury goods sector
• Distributive marketing: From the invention of the original hypermarket concept until today, France has consistently excelled in the development of innovative retailing and merchandising solutions.
• High-tech marketing: Studying the dominance of French business in the Aerospace, Nuclear and Rail transport industries.
• Cultural Marketing: What makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to win differentiated competitive advantage.
• Service marketing: Focuses both on France’s status as the world’s most visited country and the success of leading French service companies in the fields of tourism, hotels and hospitality.
• Market research dissertation : Students will be assigned a research tutor and asked to choose an agreed research topic which they will develop throughout the semester and defend before an academic jury.


SEMESTER 3 – Between June and December, Marketing in practice

• The internship provides an essential opportunity to apply the theoretical and practical learning of the first two semesters in a professional environment. Students are free
to carry out their internship in France, or an international market subject to approval from the course director, based on applicable relevancy with the MSc. The duration of the internship is variable from 6-8 months and must be completed by a Professional Internship Report, agreed together with the employer and the student’s academic advisor
• Business simulation: Students across campus compete on a real-time virtual market over 3 days. Teams make decisions on several business dimensions and adjust their implementation to an evolving business.
• Market research dissertation: Students will be assigned a research tutor and asked to choose an agreed research topic which they will develop throughout the semester and defend before an academic jury

Salidas profesionales

Marketing manager
Product manager
Brand manager
Manager International Development
Communications Manager

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