International University in Geneva (IUG)

Master of Business Administration in Sales and Marketing (MBA con Ventas y Marketing)

International University in Geneva (IUG)
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  • Imparte:
  • Modalidad:
    Presencial en Geneva
  • Precio:
    Información no disponible
  • Comienzo:
    Septiembre 2016
  • Lugar:
    Rte de Pré-Bois 20
    Geneva CH-12
    Suiza
  • Horario:
    De 18:30 a 21:30 de L a J
  • Duración:
    1 Año
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    MBA in Sales and Marketing

Presentación

Prepare yourself for a management career at the forefront of sales and marketing!

Requisitos

A minimum Grade Point Average (GPA) of 3.0
A GMAT test score (The University´s GMAT code number is 0130)
At least 2 years of work experience is recommended
English proficiency test: either TOEFL (min score 80), IELTS (min score 6.0) or Cambridge Certificate in Advanced English (CAE). IUG institutional code number for the TOEFL is 0130.

Dirigido

The Master of Business Administration (MBA) in Sales & Marketing is designed for professionals who wish to progress their career in Sales & Marketing. The program builds managers who master the marketing and sales process: how to design successful sales & marketing strategies? How to effectively address marketing and sales decisions? How to implement different sales & marketing tools?

Objetivos

Enhancing your knowledge and skills to address modern marketing challenges
Developing successful marketing and sales strategies and plans
Gaining a “hands-on” sales experience
Mastering marketing and sales tools and techniques
Learning from an academically and professionally qualified faculty body
Developing networking opportunities in the international market

Programa

MBA in Sales & Marketing Core courses


Quarter 1
Sales Management
Marketing Management
Finance for Sales & Marketing
Global Economics

Quarter 2
Sales Strategies and Techniques
Operations and Project Management
Leadership and Organizational Behavior
Marketing Research

Quarter 3
Innovation and Technology
Global Entrepreneurship and Venture Initiation
International Marketing
Digital Marketing

Quarter 4
Sales & Marketing (Capstone Course)
Ethics, Strategy and Social Responsibility

Once students have completed the core courses required for their chosen Master degree, they may select an area of concentration as a complement to their program track:

Marketing:
Advertising and Sales Promotion
Strategic Marketing Planning
Marketing of Technology Based-Products

Finance:
Financial Modelling Seminar
Risk Management
International Investment Management

Luxury Management:
Luxury Brand Management
Luxury Goods Marketing Seminar
Luxury Distribution Channels

Language Courses:
French
Italian
Spanish

Salidas profesionales

Good career decisions require good information about personal strengths and weaknesses, preferences and interests and about the working environment. The International University in Geneva provides Career Counseling to assist students to:

Identify the best major based on their interests and abilities
identify which careers relate to their degrees
find internships during their studies
find employment following graduation

Our Career Counselor is available for all students to discuss and explore possibilities for a successful academic and professional future.

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