MBA - International Marketing - MBA en Marketing Internacional
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Online
This programme will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.
A second class honours degree (2:2) or above. Applications from candidates with equivalent degree and relevant experience will be considered on an individual basis. Work experience is desirable but not essential.
English Language IELTS 6.5 or equivalent.
The location of the London Campus offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world. You can take advantage of a new fashion studio equipped with Apple Mac computers boasting the latest design software.
MODULES
• Marketing in a Global Age
• Trend Prediction and Fashion Forecasting
• International Fashion Marketing
• Fashion and Brand Management
• Buying and Merchandising in a Changing
Global Industry
• Buyer Behaviour
• Retail and Service Marketing
• Business and Management Research Methods
Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation