MBA - International Marketing - MBA en Marketing Internacional
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Presencial
The Master of Arts in International Business (MIB) equips you with the knowledge and skills required to succeed in the dynamic and global business environment of today and tomorrow. The program provides you with a solid foundation in international business.
The BSL MIB gives you the opportunity to co-create your own study plan according to your interests and career aspirations.
- Bachelor degree in any discipline
- Proof of English proficiency (TOEFL IBT 90; TOEFL CBT 575; IELTS 6.5)
- 2 Recommendation letters
- CV & Motivation letter
The BSL MIB is designed for students with a bachelor degree in any subject area. The program is for those who are looking to acquire skills and competencies in business, management and leadership, and develop their aptitude for successfully conducting business in traditional business organizations, entrepreneurial ventures and social enterprises in the international arena.
- Acquire advanced business and management tools in all areas of business (marketing, finance, operations, human resources, and strategy) with a specific focus on international business
- Develop analytical skills by conducting a strategic analysis and market research
- Learn to develop and design global professional strategies and business plans
- Learn to make sound and informed decisions in an international business setting
- Refine essential soft skills such as problem solving, project management, effective communication, successful negotiations and leadership
Foundation courses
The first three terms (9 months) in the MIB program include common courses for all MIB students, regardless of their choice of electives. The core courses provide a solid foundation in international business and ensure that all students acquire the necessary knowledge and skills to continue with an in-depth study of chosen disciplines.
The core curriculum includes the following courses:
Term 1:
Economics for business
Ethics and Negotiations
Corporate and Business Law
Business Responsibility & Sustainability
Strategic and systemic thinking
Term 2:
Project Management
Managing Information Systems
Interpersonal Communications
Marketing Strategy
International Business
Term 3:
Qualitative & quantitative research methods
Leadership and management skills
Human Resources & Organizational Behavior
Business Finance
Strategic Management
MARKETING SPECIALISATION:
Sustainable Luxury Management and Innovation
The Luxury Industry in a Changing World
Luxury Marketing and Communication
Competitive Positioning
Customer and Public Engagement
Complement your degree:
In addition to the five electives included in the curriculum, you can take as many optional courses as you want at a reduced fee per course. This gives you the opportunity to acquire a diverse set of competencies and skills and complement your study with additional specializations. Based on your choice of additional electives, you may obtain a master’s degree with a dual specialization within max. 2 years of study.
Upon completion of your Master’s degree at BSL, you will be well equipped for a smooth transition into the business world. The MIB program’s emphasis on practical learning, acquiring transferable skills and developing cross-cultural competencies prepares you to work in traditional business organizations, entrepreneurial ventures and social enterprises in the international arena.
Many Master’s graduates of BSL build a successful corporate career while others put their entrepreneurial skills into practice by starting their own companies or managing their family business. As an MIB graduate, your career options include positions in various business functions such as marketing, operations, human resources, business development, public relations, general management and consulting.