London School of Business and Finance

Máster en Marketing Estratégico en Inglaterra

London School of Business and Finance
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  • Imparte:
  • Modalidad:
    Presencial en Londres
  • Precio:
    Información no disponible
  • Comienzo:
    Junio 2015
  • Lugar:
    8-9 Holborn
    Londres
    Reino Unido
  • Duración:
    2 Años
  • Idioma:
    El Master se imparte en Inglés
  • Titulación:
    Master of Arts = 120 ECTS points = 240 CATS points

Presentación

Duration:
Full-time 15 months (12 months on campus, 3 months online dissertation)
Part-time 24 months (12-24 months on campus, 3-6 months online dissertation)
Online 15-36 months (100% online with optional blended study on campus)

Start dates: March, June, September

Campus available: London, Manchester, Birmingham, Online
Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy.

As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success. This MA in Strategic Marketing programme has been designed by London School of Business & Finance (LSBF) and is validated and awarded by the International Telematic University UNINETTUNO.

Requisitos

• UK undergraduate degree (any class) or equivalent – any subject areas
• English Levels 5.5 IELTS (5.5 in all bands)
• No working experience is required, but it is considered an advantage
• Students who fail to meet academic requirements can be assessed on their relevant work experience (2 years management experience minimum for mature study route)

Dirigido

This degree course is meant for marketing professionals who want to develop their strategic marketing awareness on an international level. It is also ideal for those who have graduated in their marketing undergraduate course (programa de grado) and want to start their careers at a far higher level. Also professionals coming from different sectors and industries can apply, provided that they have a strong interest in marketing.

Objetivos

The main objective of this master‘s degree is to give marketing students the theoretical and practical means to successfully implement pivotal marketing activities in leading international companies.

Programa

This degree programme comprises of following areas:
- Strategic Marketing Management
- Consumer Behaviour and Research
- Marketing Communications
- Specialisation Module I, II and III
- Integrative Research and Consultancy Project

The specialisation modules are: Global Marketing, Digital Marketing and Social Media. Integrated Marketing Communications, Sales Management, Luxury Brand Management

Salidas profesionales

Employability is embedded in the curriculum of our MA in Strategic Marketing . It equips you with the critical research, analysis, communication and management skills employers and marketing campaigns really need.

Our blend of academic and practical learning ensures you are equipped with everything you need to excel. Students will build tangible skills that translate to today’s marketing environment. The syllabus is also constantly reviewed to guarantee total industry relevance.

Graduates of the MA in Strategic Marketing work in a range of marketing management positions, and in all parts of the world. Typical roles include:
• Brand Management
• Product Management
• Service Marketing
• Account Management
• Market Research

Competencias

You will get a wide range of skills: on the one hand students will gain specific marketing skills and on the other hand they will also improve their intercultural and communication abilities.

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